Elements of Restaurant Interior Design and Its Impact on Customers
Many F&B outlets try to compete with its competitor using location, rates and promotions. But very few focus on the interior design of the outlet. The interior of a restaurant creates a huge impact on customers. It acts as a promotional technique for the outlet. An outlet with a good interior design attracts the customer and if the customer gets satisfied with the ambience then he becomes the regular customer of the outlet hence, having a good interior design is a must for an F & B outlet to attract customers. So, we have come up with various elements which will help you in designing your restaurant.
Elements of Restaurant Interior Design
●
Architecture and Design- Architecture and
design is an important part of interior design. A well-planned architectural
design creates a good and attractive workspace. Designing a restaurant and
placing all the required items in the correct space plays an important role in
giving a defined look and feel to a restaurant. It also helps in enhancing the
customer experience regarding the restaurant. Before designing a restaurant,
one must know about the space of the restaurant and should design it
accordingly. So if you want to decorate your restaurant you can contact Commercial Interior Design Services in
Delhi.
● Lighting Arrangements- Lighting is also considered an important part of interior design while designing a restaurant. Light makes a place look more appealing and at the same time, it enhances the overall look of a place. Generally light is of three types, they are Ambient, Task, and Accent lighting.
● Ambient Lighting- Basically, it defines the overall look of the restaurant. It doesn't focus on one point but it tries to define the whole look. It is mainly used in a fine dining restaurant and it creates a relaxing atmosphere in the restaurant.
● Task Lighting- As the name suggests, it is used for performing tasks. This lighting generally focuses on a particular point. It is mainly used in the back area of the restaurant. Task lighting is also used for highlights.
● Accent Lighting- Accent Lighting is used for decorative purposes. It can be used as wall hangings. The main work of accent light is to add some value to the main light and make the place look decorative.
●
Seating Arrangements- Seating is one of the
main parts of the restaurant. It helps in creating a psychological image of the
restaurant in the customer's mind. Seating is a non-payable service which is
given to the guest just to show some good gesture. On the other hand, seating
makes the customer feel comfortable and this makes the customer stay longer and
order more food. In short, seating plays a vital role in the interior design of
a restaurant.
● Colour Scheme- Without colour, the design cannot be completed. Colour is the backbone of interior design. Colour triggers in setting up a different mood. A good and well-planned colour scheme can change the whole look of a space. Colour is divided into two categories: warm and cool tones where the warm tone represents a homely and inviting appearance and the cool tone represents peace and harmony.
Impact on Customers due to Interior Design
Interior design is the first thing that a customer notices as he walks in. It creates a first impression on a customer’s mind. It is the design that will attract the customers so one has to spend a good amount on interior design while designing a restaurant.
Most of the restaurants nowadays focus on improving the interior design of their outlet. It is quite a good step as it attracts more customers and provides business. So according to the market trend, one should mainly focus on the interior design rather than food.